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济南灯箱广告应该如何搭配灯光呢?

来源:http://nyhczsg.com    发布时间:2020-09-07

如今,在我们身边常常能够见到的广告类型,那便是灯箱广告,这样的广告效果更好一些,而我们想要让它的效果更好一些,除了在广告设,更加上心一些之外,那便是需要在灯光上功夫了,那么济南灯箱广告应该如何搭配灯光呢?红晨给大家具体介绍一下,希望能帮助到你!

Nowadays, we can often see the type of advertising around us, that is, the light box advertising. This kind of advertising effect is better, and we want to make it better. In addition to the advertising design, we need to pay more attention to the lighting. So how should Jinan light box advertising match the lighting? Hongchen will give you a specific introduction Hope to help you!
济南灯箱
Jinan light box
灯箱照明的目的是将卖场中陈列的商品充满活力,更好地展现在顾客眼前。为此,需要将照明与通路的设计、货架的摆放相结合,更好地发挥其作用。
The purpose of lamp box lighting is to make the goods displayed in the store full of vitality and better show them in front of customers. Therefore, it is necessary to combine lighting with the design of passageway and the placement of shelves to better play its role.
灯光的配置应使得卖场显得明亮、洁净。在不刺眼的前提下,应尽可能地使卖场亮一些,一般每方米配置灯光功率为40~60瓦。卖场照明可选用LED日光灯、节能荧光灯等灯具,商品空间可采用LED日光灯和射灯照明,射灯有冷光和暖光之分,由此营造服装品牌的风格和氛围。通过照明,不仅可以提升商品的价值,还能够更好地发挥卖场主通路的功能,提高卖场的效率。
The lighting configuration should make the store appear bright and clean. In the premise of not dazzling, we should make the store as bright as possible. Generally, the lighting power per square meter is 40-60 watts. LED fluorescent lamp, energy-saving fluorescent lamp and other lamps can be selected for store lighting, and LED fluorescent lamp and spotlight can be used for commodity space. Spotlight can be divided into cold light and warm light, thus creating the style and atmosphere of clothing brand. Through lighting, not only can improve the value of goods, but also can play a better role in the main channel of the store, improve the efficiency of the store.
人都喜欢明亮的场所,并且会很自然地吸引到这里,这个现象在心理学被称为是“热带效应”。所以,如果在需要的地方设置一定数量的聚光灯,提高亮度,那么甚至可以改变客流线。
People like bright places and naturally attract them. This phenomenon is called "tropical effect" in psychology. Therefore, if a certain number of spotlights are set in the required places to improve the brightness, the passenger flow line can even be changed.
照明的合理配置将给卖场的效率带来很大的影响,可以让一个平淡的物体更加美丽、更加精彩,明亮的卖场往往繁荣。
The reasonable allocation of lighting will bring great impact on the efficiency of the store, which can make a flat object more beautiful and more exciting, and the bright store is often prosperous.
济南灯箱的使用有利于品牌形象的宣传,在视觉上产生美感。灯箱放置的位置要恰当,尽量不要占用阳面,有时可以利用货品和货架上方的空间,即利用高度。
The use of Jinan light box is conducive to the publicity of brand image and produces aesthetic feeling in vision. Light box should be placed in a proper position, try not to occupy the sun, sometimes you can use the space above the goods and shelves, that is, the use of height.
灯箱与灯光的巧妙搭配可以让广告效果锦上添花,而搭配不好的灯箱广告效果将大打折扣,因此,广告灯箱和色彩的搭配是很重要的。
The ingenious collocation of light box and light can make the advertising effect more beautiful, and the advertising effect of poor light box will be greatly reduced. Therefore, the collocation of advertising light box and color is very important.
通过上述的介绍,相信您对于济南灯箱广告和灯光应该如何搭配,效果更好一些也有所了解了。而广告灯箱与其灯光能巧妙搭配起来,一定要吸引住行人的眼球,达到不错的效果。那么如果你想要制作这样的广告灯箱,欢迎您到汇景进行制作!
Through the above introduction, I believe you have a better understanding of Jinan light box advertising and lighting how to match. The advertising light box and its light can be cleverly combined to attract the attention of pedestrians to achieve good results. So if you want to make such advertising light box, welcome to Huijing to make it!